It’s the most wonderful time of the year – or so I hear. The annual Outdoor Retailer show is gearing up to begin its popular summer event, and I’m gearing up for my first ever attendance at this legendary gathering of outdoor brands, reps, and industry enthusiasts.
So what can you expect from the OR Show? Well, frankly, I haven’t a clue. Fortunately, last week’s #ATQA Adventure Travel chat took an in-depth look at the event – and in lieu of the standard chat recap, I thought it would be much more fruitful to turn our conversation into a mini guide to Outdoor Retailer’s summer show.