Guide to Public Lands Advocacy at Outdoor Retailer

Twice a year, I turn into a weird beast version of myself. My calendar is a color-coded event apocalypse where every afternoon and evening is quadruple booked. My inbox? Insanity. I do ridiculous things like think about my outfits in advance. It’s Outdoor Retailer week, and for some strange reason, I love it. This is the last of the tradeshows in Salt Lake City–I’ve already cried once, whatever. There’s a heavy layer of ‘the public lands issue’ settled over the Salt Palace. I’m way into that, because it means the entire industry is gathered under one roof to marinate on the topic for a week.

This OR Show is all about public lands advocacy. And that’s kinda my jam.

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You, too, are stoked on public lands advocacy and want to get involved. How do I know this? Y’all have asked me a bazillion times in the last few weeks. Way jazzed on that, too. I’ve got a lot going on, my rad colleagues have a lot going on, and I figured I ought to just bring it all together in a quick guide to help you get activated around public lands and outdoor advocacy at Utah’s final Outdoor Retailer. Check it:

– Come to the RANGE Magazine issue launch at 4:30 on Wednesday (7/26) at the Ranger Station. The theme is “activate + organize” and I wrote a guide to outdoor advocacy that’ll be in the latest issue and heaps of rad industry folks have work in there too.

– Watch to my panel on outdoor advocacy and social media at 10:00 AM on Thursday (7/27). I’m moderating. Kenji Haroutunian, Caroline Gleich, Len Necefer from NativesOutdoors, Brody Leven (heeeey), and Land Tawney of Backcountry Hunters & Anglers are my panelists. Potential highlights include: conversations between my lifelong vegetarian boyfriend and the king of the hunting and fishing industry, asking Len about calling the industry out when we do things like appropriate, and me inevitably falling off my stool because I’m awkward in public. I’ll try to livestream this for anyone who isn’t attending OR! 

– Because you can never have enough panels, come to the When Women Lead discussion at 2:30, at The Camp, hosted by Wild Women’s Project and Coalition Snow.

– Join me, Hilary, The Wilderness Society and the storytellers community for a pre-march sign making rally at the Public Lands Action Center at 3:30 on 7/27. We’ll have supplies to put your march calls-to-action on cardboard–what’s a march without witty signs making a statement about our cause?–and The Wilderness Society will be on deck to chat about getting involved with advocacy. RANGE magazine is hosting one in the Venture Out pavilions too! There’s a Facebook event page here.  Also, if you have cardboard, I want it for our recycled sign making supplies, holla at me. 

MARCH WITH US. If you haven’t heard about the march for public lands yet, sheesh. At 4:30, we’re marching from the Public Lands Action Center rally–because obviously you’ll be there with me–through the Salt Palace, past downtown, all the way to Utah Capitol. We’ll hoist our signs, make a loud statement, gather on the lawn of the Capitol, and listen to powerful speakers during a rally about, well, our public lands. If you’re on social media, holla at #MarchForPublicLands.

– Attend the annual social media lunch on 7/28 at noon. I’m co-hosting with OIA, and we’re launching the Outdoor Advocate Network. It’s a powerful collective of the industry’s most impactful voices that want to do something about our industry’s biggest issues, and we’re going to empower you, and you def want to be involved. And free lunch, obvi–for the first 50 people. We’ll be networking after the event until 2:00, so come say hi even if you miss the actual lunch part. RSVP here (or if you want to get an update after the event if you can’t make it).

–I am mega stoked on this workshop: “(re)defining women in the outdoors.” It’s a little late on Friday, 3:30-4:30, at The Camp, but I think it’s going to be a good one. Read: “This interactive session is geared toward female and non-cis gender industry professionals who are excited to examine our (diverse) values and a develop a new vision for women in the outdoor industry.” Yaaaas. 

– Bonus points for early birds: If you’re into getting up before 8:00 AM, you should attend the breakfasts. At this year’s OIA Industry Breakfast, which basically kicks off the entire tradeshow, speakers include Alex Honnold, Cedar Wright, and the queen herself, Sally Jewell. I mean seriously, hello. I always cry during these breakfasts because I’m so moved by the energy (and also it’s so early in the morning and I’m extra vulnerable). Conservation Alliance is hosting one the next day, which you can learn about here.

– If you’re in town early: Go to Outsiders Ball! Totally qualifies as outdoor advocacy-related in my book because it’s a giant, wonderful fundraiser that supports Outdoor Foundation, which works to get youth out into nature. Party on, outdoorists. Then, go enjoy free drinks and at the official after party/climbing fundraiser for the American Alpine Club at Bodega.

See you all in SLC next week, my friends!

Mini Trip Report: Outdoor Retailer + Utah Adventures

For the past three years, the final stretch of summer has been marked by one event: Outdoor Retailer’s summer market in Salt Lake City. I’ve attended for the past three years, and it’s become one of my favorite weekends. OR Show is the perfect cacophony of business mixing with pleasure, free beer interrupting meetings, reuniting with old friends, and partying with the industry.

I road-tripped out to Salt Lake City with Laurie from Outdoor Women’s Alliance – we took the Wyoming route on the way out, and the southern path along I-70 on the way back (to accommodate some much needed camping after the convention). The first night celebrated old friends with a dinner hosted by Columbia Sportswear, and then it was time to get down to the dirty work on Thursday with meetings and coffee dates. Broke up the hustle of appointments with free tacos and shirt screen-printing at the annual outdoor mini-festival held by Keen – and then it was quickly back to work.

A quick photo with the folks from Moja Gear at Outdoor Retailer.

On Thursday evening, one of my favorite people in the industry, (the man, the myth, the legend) Billy Brown surprised me with an extra pass to the advanced screening of Reel Rock’s Valley Uprising film. Spoiler alert: it was awesome. I’m one of the first people to get all crotchety and jaded about Yosemite Valley, but this film was so powerful it actually made me want to return to the park to climb. Definitely a must-see when the final cut is released!

By mid-morning on Friday, I was totally over the convention center. I didn’t schedule any appointments that afternoon, so my dear friend Adriana scooped me from the Salt Palace to go do a little climbing in Little Cottonwood Canyon with new friends Mary (go check out her photography right now), and her boyfriend Carlo Traversi.

But first, behold Adriana and Steven’s epic climbing set-up in their garage:

The most epic home climbing wall ever, belonging to Steven Jeffery.

When Adriana and I tossed crash pads on our back and headed towards the trail, I realized something really not okay: this was the first time I had been bouldering outside since my trip ended in late January. Whoa, dude. Never again! I foolishly left my climbing shoes behind, and borrowed a pair of rentals from the climbing gym that were not up to par – oops. Thankfully, Mary lent me her Dragons (which I am now totally in love with).

There were no sends for me that day, but just being back in a boulder field sussing out beta and cheering on my fellow climbers felt oh-so-good. We projected a sweet V4 called Twisted for a few hours before everyone had to retreat back to the convention center downtown.Five Ten Dragons, my dream climbing shoe. One day!

Mary Mecklenburg and I climbing Twisted (V4) at Little Cottonwood Canyon in Utah.

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A guide to the Outdoor Retailer summer show with #ATQA

It’s the most wonderful time of the year – or so I hear. The annual Outdoor Retailer show is gearing up to begin its popular summer event, and I’m gearing up for my first ever attendance at this legendary gathering of outdoor brands, reps, and industry enthusiasts.

So what can you expect from the OR Show? Well, frankly, I haven’t a clue. Fortunately, last week’s #ATQA Adventure Travel chat took an in-depth look at the event – and in lieu of the standard chat recap, I thought it would be much more fruitful to turn our conversation into a mini guide to Outdoor Retailer’s summer show.

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